Curso de Diferenciación: estrategias para sobrevivir a una guerra de precios

If you no longer feel like giving away your work in order to sell. If you are tired of waiting for the crisis to pass and the market to improve. If you have already realized that thinking "I have always done so" does not guarantee business today, or in the future. If you have already run out of answers when they say "I know someone who does the same to me and cheaper". And above all ... if you have decided that it is time to stop complaining and make things happen ... this course is for you!

In this course you will obtain tools to identify and / or build that value proposition of your company so that once and for all you consolidate your business on a profitable basis, sustainable over time and put aside all the circumstantial noise of the country situation .

During 8 hours you will learn:

- The danger of meeting the sales budget "whatever."

- Alternatives to survive a price war.

- Identify what you need to offer your ideal customer, so that they do not want to buy from anyone else.

-  Make your product / service VALUABLE instead of “expensive”.

- Sales pitch that works and helps you sell with dignity .

- How to prepare your entire team for this change to take place and not be just another idea.

Price: $ 120 USD + VAT (includes coffee break in the morning and afternoon)

Instructor: Lic. Marielisa Perfetti, MBA

Business Coach, specialist in business development, knowledge and customer loyalty in B2B and B2C businesses. He worked for 14 years for companies such as Unilever, Kraft Foods, Kantar Worldpanel, Alpina and Moderna Alimentos. He has international experience in Argentina, Mexico, Venezuela, the United States and Ecuador. Degree in Marketing. Master in Business Administration and Specialist in Institutional Communication. Ontological Coach.