Hi there!
I'm Francisco Patiño, founder of Esperanda, a strategic marketing and business development consultant. For over 10 years, I've helped SMEs structure their marketing plans, generate leads, and convert their digital presence into sales.
In addition, I was the marketing manager for the company that administers the .ec domain, which gave me in-depth knowledge of the country's digital ecosystem. Today, I work with companies that want to grow in Ecuador and with foreign companies seeking to enter the local market effectively.
Origin
I had the opportunity to do my undergraduate and postgraduate education abroad, so I lived outside of Ecuador for several years and, upon returning, I found a business ecosystem with great potential, but with an obvious need: to connect the business strategy with the actual execution.
Esperanda was born as a response to a need I constantly saw in Ecuadorian companies: marketing plans without execution, digital presence without generating opportunities, and brands without a clear commercial strategy.
I decided to start a business focused on something different: designing growth strategies that translate into measurable results.
Since then I have assisted SMEs, technology startups and international companies in structuring their business plans, generating leads and positioning themselves in the Ecuadorian market.
My approach:
I believe that marketing should have a clear purpose: to generate business opportunities.
That's why I work under three principles:
Strategy before tactics
Each action responds to a business objective.
Measurable performance
Everything I do has indicators and is tracked.
Vision for growth
I'm not just looking to give you visibility, I'm looking for real expansion.
International Vision
Since I am both Ecuadorian and an Italian citizen, the international market is very important to me.
Today I support companies that want to grow in Ecuador and international companies that seek to enter the Ecuadorian and American markets with a clear strategy.
I act as a strategic bridge between global opportunities and local execution, combining market intelligence, business relations, and business development.
