Neuromarketing Master Course: Why do your clients sleep with others if they say they like you?

Standard Ticket: $ 190 USD + VAT, includes: entrance to the course and work material.

Gold Ticket: $ 270 USD + VAT, includes: course entry, work material and course certificate issued by the Braidot Training Institute.

Platinum Ticket: $ 390 USD + VAT, includes: entrance to the course, work material, course certificate issued by the Braidot Training Institute and one hour of personalized advice by Dr. Braidot to be carried out in days after the course.

The knowledge about the functioning of the brain - which is growing by leaps and bounds - has significantly changed the paradigms of traditional Economics and Marketing. 

At present, no product strategy, prices, marketing channels and communications can remain outside these advances, and the same happens with market research, whose techniques allow us to reach the internal world of the consumer in a way that has never been achieved before.

This course provides a differentiated training that incorporates the latest advances in neuroscience to NEUROMARKETING activities,  designed and dictated by an authority of international trajectory, author of one of the first books on Neuromarketing that was published in the world and of several later works, Dr. Nestor Braidot.

Methodology: stimulation and motivation dynamics and the most diverse neurolearning techniques are applied in all the programs taught by Dr. Néstor Braidot. We consider it a priority to learn to create our own solutions and not just study other people's solutions. We turn learning into a stimulating and creative experience, generating high levels of attention and concentration with dynamics appropriate to each case and situation. 

Contents:

MODULE 1: THE NEUROSCIENTIFIC REVOLUTION IN THE COMMERCIAL AREA

• Applied neurosciences and their impacts on the definition of business strategies. 
• How we discover what happens in the brains of our clients. 
• The cerebral construction of reality: applications for a better knowledge of the client.
• Mirror neurons: why they are so important in advertising and sales actions 

MODULE 2: THE BRAIN CONSTRUCTION OF PRODUCTS, BRANDS AND COMPANIES.

• Sensory neuromarketing: what they are and how advances in the knowledge of the senses are capitalized.
• Implications of conscious and metaconscious perception in the brain construction of products, brands and companies. 
• Rational brain and emotional brain of the consumer. Influences on perception, decision-making and purchasing behavior. Strategies aimed at working on this duality.
• Male brain, female brain: how they buy, how they buy from them.

Exercises and practices.

MODULE 3: POSITIONING AND CUSTOMER LOYALTY IN NEUROMARKETING

• Neuroplasticity applied to the process of “building” clients. 
• Customer loyalty in Neuromarketing. 
• Neuropositioning Strategies. 
• Neuro-research: how the mechanisms that determine the positioning of products, services and brands are studied at a neurological level.

Exercises and practices.

MODULE 4: NEUROMARKETING MIX IN PRACTICE

• From product to Neuroproduct: how to build a product in the brain of customers. 
• From Prices to Neuropricing: New Methodologies for Pricing in the Age of Neuromarketing, 
• From Communications to Neurocommunications: How to Build Effective Communications in the Mind of Buyers
• From distribution channels to Neurochannels: how to attract buyers to the places to the Neurochannels of commercialization.

Exercises and practices.

Special benefits: all participants who complete this course will enter a special database that will benefit them with a 20% discount on all Postgraduate and Diploma programs that Dr. Braidot dictates online, they will be able to participate in the Braidot Community of the Applied Neurosciences and will receive free news, papers, e-news and videos, both of their own and those produced together with their work team.