Hourly load: 16 hours
Date: Thursday 9 and Friday 10 March, from 8:30 a.m. to 5:30 p.m.
Objective: provide tools for the development, preparation and implementation of a comprehensive marketing plan.
Place: Quito, Cioccolato Seminars Hall, Calle Cristóbal de Ayala N51-81 and Los Alamos. (two blocks south of the American embassy)
Contents:
The different concepts that make up marketing are developed, both strategic and tactical, from the analysis of the context, the choice of strategies and the composition of a marketing mix, until its final concretion in a work plan.
Module 1: Situation Analysis
Internal analisis
External analysis
Situation Diagnosis
Module 2: Defining Objectives
Quantitative Objectives
Qualitative Objectives
Module 3: Construction of Strategies
Portfolio strategy
Segmentation strategy
Positioning strategy
Loyalty strategy
Module 4: Construction of Tactics - Marketing Mix
Product
Price
Square
Promotion
People
Processes
Physical evidence
Module 5: Control
Actions to be taken in each tactic
Schedule and budget
Achievement of goals
Instructor: Lic. Francisco Patiño, MBA
Profile:
Degree in Marketing from the University of Palermo, Buenos Aires, Argentina.
Master in Business Administration from the Graduate School of Business of the University of Palermo, Buenos Aires, Argentina.
Institutional Communication Specialization & Advertising, Graduate School of Business of the University of Palermo, Buenos Aires, Argentina.
Student Exchange Program between the University of Palermo and the Tec de Monterrey, Puebla campus, Mexico.
CEO & Founder of e-Speranda , Marketing Agency.
He has worked in Marketing management positions in companies of Argentina and Ecuador.
Investment: $ 370 USD + VAT
It includes:
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Course given in the city of Quito by Lic. Francisco Patiño, MBA.
Facilities to receive training.
Coffee breaks and lunches during the two days of the event.
Work material: photocopies, notebook, pen, identification.
Diploma of participation.
Book your quota through the following form, we will contact you to formalize the registration.