Hourly load: 16 hours
Objective: to provide an overview of the strategies and tactics carried out by a company to optimize and maximize profit in the management of your brands.
Contents: ï‚·
Role of the Brand.
ï‚· Integration in Communication.
ï‚· Generation of Visual Identity.
ï‚· Development of the System concept.
ï‚· Conceptual qualities of the Trademarks.
ï‚· Search Matrix.
ï‚· Graphic Configuration.
ï‚· Chromatic Selection,
ï‚· Typographic Standardization.
ï‚· Creation of a Design program.
ï‚· Differential Character of the Issuer.
ï‚· Application in Supports.
ï‚· Regulatory Programs.
Date: 3 and 4 March, from 8:30 a.m. to 5:30 p.m.
Investment: $ 490 USD + VAT
It includes:
Course given in the city of Quito by Gabriel Garrié Faget.
Facilities in hotel Dann Carlton Quito to receive the training.
Lunch during the two days of the event.
Work material: photocopies, notebook, pen, identification.
Diploma of participation.
Enroll through the contact form at the bottom.
Instructor: Lic. Gabriel Garrié Faget
Argentina Nationality
Profile: ï‚·
• Professor of Business Communication Policy of the MBA in Business Administration at the Universidad del Salvador, Argentina and the State University of New York at Albany, United States.
• Professor of Advertising and Media of the MBA in Business Administration at the National University of Mar del Plata, Argentina.
• Professor of Marketing and Communication Strategies of the MBA in Business Administration of the Continental University of Peru.
• Thesis Director of the Master in Communication Management of the Austral University, Argentina.
• Professor of Corporate Image Design of the MBA in Business Management at the University of Palermo, Argentina.
• Guest Professor of Advertising Communication of the International Master in Communication and Marketing of the UNIACC University, Chile.
• Associate Professor of Integrated Marketing Communications in the Bachelor of Marketing at the University of Palermo.
• Professor of Advertising and Promotion of the Bachelor of Marketing at the Universidad del Salvador.
• Director of SEPIA Estudio de Publicidad SRL. From 1987 to the present.
• Director of the Institutional Image Program of the University of Belgrano, 2000-2001.
• Director of the Degree in Advertising at the University of Belgrano. 1998-1999.
• Dean of the Faculty of Communication of the University of Palermo. 1989-1990.
• Director of the Bachelor of Advertising at the University of Palermo. 1988-1990.